Marketing report for business – explain about the current scenario or



Part 1:

Marketing Report for Business – Explain about the current scenario or your own workplace if you are choosing that for this assessment.


Part 2:


Select 3 products and/or services and research on internet for the following information:


  • Explain the marketing mix – 4Ps (Product, Price, Place and Promotions) for each product/service

  • Who is the target market for the product/service

  • Are the marketing activities appropriate for the target market and why do think so?

  • What are the features and benefits of this product

  • Who is the biggest competitor of this product

  • What do you like or dislike about the marketing strategy used for this product? If there is any suggestions that you can give to improve the marketing strategy of the product.


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